Intel required presentation background for their section of the Game Developer's Conference, an event where they would present their products and research to other tech companies and developers.
They wanted me to work on showcasing their personas and their lifestyles, but could not explicitly show their faces.
Visual Designer
Photoshop, Adobe Illustrator, Clip Studio Paint
The pictures used were stylized versions of the users themselves, but edited to portray their lifestyles, such as a baby bottle to hint at a user being a mother.
Clip Studio Paint is a digital painting program similar to Photoshop. With detailed illustrations such as this, I prefer to draw them out by hand before moving onto Illustrator.
1. We used stock photography as a starting point, most of it was in bright scenery, so they required to darken to fit the branding.
2. In some scenes such as this, my Creative Director asked to change the grass to gravel and sand, to better represent Arizona, where the persona originated
3. One of the more challenging parts was adding the bright, neon-lighting and having it light up the environment naturally.
4. An overlay of their favorite game was placed to show how their life related to gaming.
Clip Studio Paint is a digital painting program similar to Photoshop. With detailed illustrations such as this, I prefer to draw them out by hand before moving onto Illustrator.
The pictures used were stylized versions of the users themselves, but edited to portray their lifestyles, such as a baby bottle to hint at a user being a mother.
